Best AI Search Visibility Tools for Brands: Peec vs Otterly.ai vs Profound Compared (2026)

Content type: Comparison

Your customers are no longer just Googling you — they are asking ChatGPT, Perplexity, and Google’s AI Overviews which brand to buy from. If your brand never shows up in those answers, you are invisible in the fastest-growing search channel of 2026. AI search visibility tools (also called GEO or AEO platforms) track how often AI engines mention, cite, and recommend your brand.

Three names dominate the shortlist: Peec (peec.ai), Otterly.ai (otterly.ai), and Profound (tryprofound.com). They look interchangeable on a feature checklist. They are not. This comparison breaks down where each one actually wins, with current pricing, so you can pick the right tier the first time.

Quick Verdict

On a tight budget or just validating AI search? Go with Otterly.ai. Its $29/month Lite plan is a genuinely working plan — not a teaser — and it undercuts both rivals by a wide margin.

Want the cleanest dashboard for a small team, especially in Europe? Pick Peec. Unlimited seats on every plan and a refreshingly simple interface, though US buyers should note billing is in euros.

Running an enterprise brand with procurement requirements? Profound is the standard. Just know the $99 Starter plan is ChatGPT-only window dressing — the real product starts at $399/month, and most of its customer base sits on custom enterprise deals.

Peec vs Otterly.ai vs Profound: At a Glance

Pricing checked late September 2026 — SaaS pricing moves fast, so confirm on each vendor’s pricing page before budgeting.

Peec Deep Dive

Peec is a Berlin-based AI search analytics platform built for marketing teams that want a clean monitoring dashboard without a long onboarding. You add prompts, pick your engines, and get daily visibility, sentiment, citation, and competitor data.

Pricing breakdown. Peec prices by tracked prompts, with separate caps on projects, countries, and engines: Starter — €85/month (~$95): 50 prompts, 1 project, 1 country, choose 3 of 6 AI models; Pro — €205/month (~$245): 150 prompts, 2 projects, 3 countries per project; Advanced — €425/month (~$495): 350 prompts, 5 projects, 3 countries per project, Looker Studio integration; Enterprise — custom: unlimited projects and countries, API access, SSO.

Annual billing cuts roughly 15% off. Every tier includes unlimited seats — a five-person team and a fifteen-person team pay the same, which is genuinely rare in this category.

Pros: Cleanest interface of the three; unlimited seats on every plan; published pricing with a real free trial; daily tracking with sentiment and competitor share. Cons: Euro-denominated billing adds FX friction for US buyers; self-serve covers only 3 of 6 engines; monitoring only, no content fixes; project/country caps can force upgrades early.

Otterly.ai Deep Dive

Otterly.ai is the budget disruptor of the category — and a Gartner Cool Vendor for 2025. It tracks brand visibility across AI answers, scores it with a Brand Visibility Index, and runs GEO audits on your URLs.

Pricing breakdown: Lite — $29/month: 15 tracked prompts, 4 base engines, 1,000 GEO URL audits/month; Standard — $189/month: 100 prompts, 5,000 audits/month, API and MCP access; Premium — $489/month: 400 prompts, 10,000 audits/month; Enterprise — custom, from ~$1,000/month. Annual billing saves about 15%. All plans include ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot and unlimited team members.

Pros: Lowest entry price by far; predictive pre-publish citation scoring; unlimited team members; Gartner recognition. Cons: 15 prompts on Lite runs out fast; Gemini/Claude cost extra; audits content but does not generate it; no white-label reporting on base plans.

Profound Deep Dive

Profound is the enterprise standard for AI visibility — the most-funded company in the space after a $96M Series C in February 2026 at a $1B valuation, with 700+ enterprise customers. Its Profound Agents are autonomous workflows that draft content, generate FAQs, and run competitive gap analyses.

Pricing breakdown: Starter — $99/month: ChatGPT only, 50 prompts, 1 seat; Growth — $399/month: 3 engines, 100 prompts, 3 seats, content generation; Enterprise — custom: up to 10 engines, API, SSO/SAML, SOC 2, dedicated support. Real enterprise deployments run $2,000–$5,000+/month.

Pros: Broadest engine coverage and deepest feature set; Profound Agents close the loop from insight to drafted content; enterprise trust signals (SOC 2, $1B valuation). Cons: $99 Starter is single-engine, single-seat; Growth at $399 is the priciest mid-tier; enterprise pricing is sales-led and opaque; overkill for non-enterprise teams.

Head-to-Head: The 4 Dimensions That Matter

1. Price-to-value. Otterly wins outright. $29 buys a working plan; Peec’s ~$95 Starter buys more prompts and unlimited seats; Profound’s $99 buys ChatGPT-only tracking for one user.

2. Engine coverage. Profound wins at the top end (up to 10+ engines on Enterprise). On self-serve plans: Peec lets you choose 3 of 6 engines (including Gemini); Otterly includes 4 base engines with Gemini/Claude as paid add-ons.

3. Ease of use. Peec wins — the cleanest setup, reviewers agree. Otterly is simple but its scoring takes longer to interpret. Profound is an enterprise platform with enterprise complexity.

4. Going beyond monitoring. Profound wins — its Agents draft content from the gaps it finds. Otterly gets partial credit for audits and predictive scoring. Peec is honest monitoring only.

Final Verdict

• Solo marketers and small brands validating AI search → Otterly.ai Lite ($29/mo). Start here; you will know within a billing cycle or two whether AI search drives real visibility for your brand.
• Growing brands and EU-facing teams → Peec Starter/Pro or Otterly.ai Standard. Pick Peec for the simplest dashboard and unlimited seats. Pick Otterly.ai Standard for API access and audits at $189.
• Enterprises with procurement and compliance needs → Profound. Skip Starter — start at Growth ($399/mo) and budget for Enterprise if you need Claude, Gemini, and SSO.

One thing all three agree on: they price by prompts tracked, not seats. Before you buy any of them, write down the actual list of queries you want monitored — size the plan to the list, not the marketing page.

Related reading: Jasper vs Copy.ai: Which AI Writer Is Worth Paying For in 2026? and 7 Best AI Writing Tools for Bloggers in 2026 — once you know where you are invisible in AI search, you will need content that earns citations.

FAQ

What is an AI search visibility tool? Software that tracks how often AI answer engines — ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot — mention, cite, or recommend your brand. Also called GEO or AEO software.

How much do AI search visibility tools cost? Entry plans run $29–$99/month; serious mid-tier plans $189–$399/month; enterprise deployments typically $1,000–$5,000+/month. Most vendors price by prompts tracked.

Is Profound worth it for small businesses? Usually not — meaningful multi-engine work starts at $399/month. Small businesses get better value from Otterly.ai or Peec unless they need enterprise compliance features.

Does Peec AI have a free trial? Yes — 7 days, no credit card required.

Which tool tracks the most AI engines? Profound on Enterprise (up to 10+). On self-serve plans, Peec covers 6 engines (pick 3); Otterly.ai covers 4 base engines with Gemini/Claude as add-ons.